The SOW included UX research, content strategy, FULL content copywriting, new branding, and a FULL site redesign including the home page, several interior pages, and a full style guide and design system.

I co-lead this as the sole UX/UI designer and content strategist, while working with a dev team. We went through several rounds of approval with the client and internal team.

I created the new color scheme, custom illustrations and icons, homepage, and all interior page designs. We defined all specs for the developers within Figma.